Role
Creative Director
Research, Concept Development, Project Creative Direction + Oversight, Architectural + Interior Design, Team Leadership, Client Presentation + Collaboration, Cross-team Collaboration + Alignment.
Creative Director
Research, Concept Development, Project Creative Direction + Oversight, Architectural + Interior Design, Team Leadership, Client Presentation + Collaboration, Cross-team Collaboration + Alignment.
Agency
Torpedo
Torpedo
Collaborators
Eddie Johnson - Account Director
Madhuri Kaushik - Account Manager
Dan Fitzhugh - Sr Designer
Steve Hibbard - Sr 3D Designer
Emma Tilbrook - Motion Designer
Eddie Johnson - Account Director
Madhuri Kaushik - Account Manager
Dan Fitzhugh - Sr Designer
Steve Hibbard - Sr 3D Designer
Emma Tilbrook - Motion Designer
Each year, the Autodesk team use a hero architecture project designed from scratch to showcase software features and advanced toolsets within AutoCAD.
The project visuals and videos creatively inspire and help to highlight new and underutilised features within the existing user community and attract new users who would benefit from the industry's leading CAD software.
Research + Design Process
Based on growing AEC-industry trends of sustainability and social regeneration projects, for FY25 we proposed and designed a project that gave new life to an old fire station, in the form of a community hub.
Industry trend research and identifying the concept
Developing the Community Hub concept
Building design in AutoCAD
Final 3D imagery series
Campaign angle
Campaign angle
Product Centre angle
Toolset + AutoCAD LT Imagery
Hero video
In action
The building project is a visual platform for the AutoCAD team to showcase and highlight software features and benefits. Also, it acts as the AutoCAD hero for the year, featuring on the software product centre page and across campaigns, presentations and tutorials.
