Role
Concept Development, Creative Direction, Graphic & Structural Design
Concept Development, Creative Direction, Graphic & Structural Design
Agency
Swedbrand Ltd.
Swedbrand Ltd.
Doro had developed the Liberto® 820 and approached us to help create a premium opening-experience that was designed with a new generation of senior in mind.
Simplicity and quality was our focus during our smartphone unpacking research and concept development. Attention was given to every detail of the opening process.
The Doro Liberto® 820 was launched in 7 markets, in 7 different languages. It is sold in our frustration-free, rigid gift box with eco paper pulp tray and revealing levels, uncovering all elements in the order they are needed.
Design Concepts
Design Concepts
Calle Krokstäde
Doro, General Manager
Doro, General Manager
“We are proud to present our packaging solution, which is designed with the users in mind – just like the Doro Liberto® 820.”
“We wanted a new concept of gift box for our new smartphone, the Doro Liberto® 820. The gift box needed to signal a premium and modern product, promote Doro and be functionally designed for the senior target group, without being stigmatising.
Swedbrand succeeded well in creating a truly unique gift box that we are very proud of.”
