Role
Creative Director
Creative Vision + Strategy, Positioning + Competitor Research, Concept Development, Project Creative Direction + Oversight, Team Leadership, Client Presentation + Collaboration, Naming, Cross-team Collaboration + Alignment.
Creative Director
Creative Vision + Strategy, Positioning + Competitor Research, Concept Development, Project Creative Direction + Oversight, Team Leadership, Client Presentation + Collaboration, Naming, Cross-team Collaboration + Alignment.
Agency
Torpedo
Torpedo
Collaborators
Andrew Sinclair-Pearson - CEO
Joe Moore - CCO
Cody Yellowlees-Bound - Marketing & Growth Director
Richard Porter - Art Director
Dan Fitzhugh - Sr Designer
Jacqueline Busby - Sr UX Designer
Gareth Cook - Sr Copywriter
Damian Thomas - Motion Director
Steve Hibbard - Sr 3D Designer
Emma Tilbrook - Motion Designer
Andrew Sinclair-Pearson - CEO
Joe Moore - CCO
Cody Yellowlees-Bound - Marketing & Growth Director
Richard Porter - Art Director
Dan Fitzhugh - Sr Designer
Jacqueline Busby - Sr UX Designer
Gareth Cook - Sr Copywriter
Damian Thomas - Motion Director
Steve Hibbard - Sr 3D Designer
Emma Tilbrook - Motion Designer
Phison needed a strong and impactful new brand to resonate with enterprise audiences while preserving their existing customers' loyalty.
Phison has been a leader in storage innovation since 2000, white labelling its industry-leading controller technology for the client market. This traditional focus enabled the company to establish a unique and flexible business model and earn significant authority in the client storage industry—without heavily promoting its brand.
However, to achieve Phison’s ambitious growth targets, the team wanted to break into the enterprise storage market. This new audience differs vastly from the existing customer base, as success in the enterprise sector hinges on brand reputation, familiarity, trust, and authority.
Creative Brand Execution
Loreta Tarozaite
Phison, Head of Marketing Communications
Phison, Head of Marketing Communications
“I cannot thank you enough for all the work that you’ve done to make this happen – from the start, all the way to the finish line. Phison now cannot be unnoticed and will come out of shadows of being a component inside or hidden behind other brand labels, to a brand with a product that can now be bought directly. This would not have happened without your amazing creativity, timelines, flexibility, and tireless dedication!”
Brand Guidelines
Brand Imagery
Product Series Patterns
Product Videos + Imagery
Brand Presentation
Website
Event Banners
Loreta Tarozaite
Phison, Head of Marketing Communications
Phison, Head of Marketing Communications
"I have only good things to say. Their team is very skilled - from brand strategy to brand design, to copywriting, to Ul - I have had great experience working with the Torpedo team."
Still reading? For anyone interested, the following shows our creative approach and a look behind the scenes.
Our Process
Research, competitor analysis + stakeholder interviews
Brand positioning was established as well as brand architecture, storytelling and framework. Brand architecture was defined to establish a unique and clear position within the enterprise SSD industry that also integrated into the existing Phison brand architecture and offerings.
Naming and visual concepts
While anchoring the logotype to the existing Phison offerings (IMAGIN+ and aiDAPTIV+) we created logomark design options to connect with the existing + brand language while elevating and establishing a strong, memorable logo for PASCARI – Phison's Enterprise SSD product offering.
