Role
Creative Director
Creative Vision + Strategy, Concept Development, Project Creative Direction + Oversight, Team Leadership, Client Presentation + Collaboration, Cross-team Collaboration + Alignment, Media Plan Creative Management.
Creative Director
Creative Vision + Strategy, Concept Development, Project Creative Direction + Oversight, Team Leadership, Client Presentation + Collaboration, Cross-team Collaboration + Alignment, Media Plan Creative Management.
Agency
Torpedo
Torpedo
Collaborators
Andrew Sinclair-Pearson - CEO
Joe Moore - CCO
Harjit Sandhu - Strategy Director
Chris Wright - Client Marketing Director
John Plant - Account Manager
Richard Porter - Art Director
Millie Burgess - Sr Designer
Jake Bennett - Motion Designer
Phil Waterhouse - Studio + Production Manager
Dan Tierney - Sr Creative Artworker
Andrew Sinclair-Pearson - CEO
Joe Moore - CCO
Harjit Sandhu - Strategy Director
Chris Wright - Client Marketing Director
John Plant - Account Manager
Richard Porter - Art Director
Millie Burgess - Sr Designer
Jake Bennett - Motion Designer
Phil Waterhouse - Studio + Production Manager
Dan Tierney - Sr Creative Artworker
We helped Personio create a brand awareness campaign – for audiences in Munich, London, Dublin, Amsterdam and Madrid—that challenged people to stop thinking of HR as a cost centre.
Personio offers software that takes care of all HR tasks, from hiring and onboarding to managing pay and development. They offer a better way for businesses to do HR and believe HR doesn’t have to be a fragmented process that unnecessarily adds hours of wasted time and painful delays.
They wanted a brand awareness campaign that focused on the ability of HR to give businesses 'more time for what matters'—their people.
Strategy, Approach + Campaign Platform
Our challenge
Drawing on a blend of our own research and strategic insights from the Personio marketing team, we developed a unifying campaign proposition designed for seamless localisation across multiple regions. Anchored in Personio’s core differentiator—giving HR teams back valuable time—we articulated a simple, human‑centred idea: ‘More time for what matters’.
Our Solution
In partnership with Personio’s central and regional marketing teams, we orchestrated and delivered a fully integrated campaign across multiple channels and 5 countries. The rollout spanned both digital and physical touchpoints—including industry press, digital out‑of‑home, vehicle wraps, and event advertising—and even extended to large‑format digital billboards showcased during the England Rugby Union tour of Australia.
